Job Purpose
We are seeking a strategic and results-driven Sales Director to lead the overall sales function at Homes. The role is responsible for driving revenue growth, expanding market presence, building high-performance sales teams, and establishing strong partnerships with developers and key stakeholders.
Key Responsibilities
- Develop and execute the overall sales strategy aligned with business objectives
- Own and drive revenue targets, ensuring consistent growth and performance
- Identify new business opportunities and expand market share
- Establish strong relationships with developers, brokers, and key partners
- Build, lead, and scale a multi-level sales organization (Managers, Team Leaders, Agents)
- Set clear targets, KPIs, and performance frameworks across all levels
- Foster a high-performance, results-driven sales culture
- Coach and develop leadership capabilities within the team
- Oversee the full sales funnel (leads → pipeline → closing → revenue)
- Ensure efficient lead management and conversion processes
- Monitor team performance and implement performance improvement strategies
- Design and optimize commission structures and incentive programs
- Align with Marketing to ensure lead generation strategy and quality
- Collaborate with Product/Tech teams to enhance platform performance (CRM, MLS, tools)
- Work closely with senior management on strategic planning and execution
- Track and analyze key business metrics (revenue, conversion rates, pipeline health)
- Provide regular executive reports and performance insights
- Use data to drive strategic decisions and optimize sales performance
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field
- Minimum 15+ years of experience in sales, with at least 5 years in a senior leadership role
- Strong experience in real estate brokerage, property sales, or PropTech environment
- Proven track record of driving significant revenue growth and scaling sales teams
- Strong network within the real estate developer and brokerage market
- Deep understanding of sales strategy, pipelines, and conversion optimization
- Experience managing large teams and multi-level sales structures
- Excellent leadership, negotiation, and stakeholder management skills
- Strong analytical mindset with the ability to make data-driven decisions